Can you imagine having a dream of starting your own business, only to say to yourself: "I'll make money 9 months of the year and when the slow season hits I won't make money".- This is what many people in sales do during a slow season.
Today is another day you make choices. Some will be good choices, others you can use in the future that you can learn from.
The lesson I want you to learn is who or what will you blame when the going gets tough.
In my industry we always see a trend, summer comes along and our customer flow generally slows down for the next 2-3 months. I've spoken to many employees, managers and owners of business and they just seem to say: "It is what it is". They blame the season, people being on vacation and beautiful weather. During the summer months the retail business is a little slower. While everybody is blaming the conditions, why are they not blaming themselves for not getting out there and looking for more business during the slow season. This is when the real work begins. Start looking into your old bag of tricks for drumming up more business, it's time to stop blaming low sales on "summer".
I have a confession, for the last two days I've been in a funk due to not meeting some sales goals, then I came to realize I was waiting for customers and not going to get customers.
This is what I'm getting at, I don't know what your goals are but you've got to learn at this point it's not the conditions around you that are to blame. It's your own habits, behaviours and thinking. Sure, things will get in the way and get hard. This is not were you give up, or get lazy! It's time to use persistence and more focus! Blaming the elements around you do nothing other than keep you at a stand still. Figuring out what YOU can do and acting on it is the only way. Miracles and wishing will get you nowhere at the stage.
Today's action step:
Make a list of excuses you've been using as to why things are not going your way right now. What is hard to do or overcome? Once you have it written down. Come up with some ideas that can get you past this rough patch. Summer will be all about fun, but there is still hard work to do so you can reach the top.